What we do


Counselling

We share our knowledge and expertise with the company's board and executive teams to help them understand external business transformations and explore evolution strategies. We work alongside the company to design business models based on new paradigms and technologies.

Counselling

We work one-on-one or in groups with senior leadership to assess and explore strategic paths for evolution.

We strategically explore business transformation threats and opportunities by understanding new technologies and shifts in business paradigms.

Mentorship Programs

We work with senior leaders, individually or in teams, to help them fulfill strategic directives, explore value creation opportunities, define growth guidelines, and prepare for and lead execution.



Team Marketing

We help execute the growth directive and enable participation in the innovation process. We achieve this through customized training sessions, delivered in collaboration with WayToGrow Ecosystem partners who possess the necessary specific competencies.



Strategic Mindset

  • Networked World 
  • Digital Technologies 
  • Ecosystem and Stakeholders
  • Customer Centricity
  • ESG

Ethics and Values in World 4.0

  • Less Hierarchy, More Cooperation
  • Self-Adjustment and Reputation
  • Reciprocity and Collaboration
  • Diversity
  • Capitalismo de Stakeholders e ESG
Adaptive Organization

Knowledge management

  • Short Shelf-Life of Knowledge
  • Applied Diversity
  • Continuous Learning
  • Composition of Expertise and Co-creation
  • Systemic Innovation

Team Culture

  • Customer Focus
  • Autonomy and Responsiveness
  • Agile Value Generation Methods
  • Measurement and Performance
  • Community Engagement

Technological and Business Modeling

We address evolution across various layers of company management. Whether through individual counseling, group dynamics, or training, we always focus on sharing and building knowledge and experience. For each layer, our aims are:

Board and Steering Committees - Understand external transformations, review strategic thinking, establish growth and transformation guidelines, and lead senior management.

Executive and Management Boards - Understand business impacts, explore opportunities and business models, and define guidelines for capability building, technological enablement, performance, and go-to-market strategies.

Leadership - Empower their teams to explore and implement new business models, processes, technologies, and execution metrics.

Stakeholders - Provide partners and suppliers with training and enablement opportunities to engage in new models. We cover five key areas for strategy design and execution:

1

BUSINESS

Impact of External Transformations 

Product and Business Line Strategy

Go-to-Market and Ecosystem

Financial and Revenue Models

Business Modeling

2

CULTURE
Strategic Mindset

Knowledge management

Team and Management Culture

Ethics and Values in the New Economy

3

LEADERSHIP
Growth Direction

Agile Execution Strategy

Financial Resources

Execution Directive (OKRs and KPIs)

Capability Building and Enablement

4

TECHNOLOGY
Data science, Machine Learning, and AI

Manufacturing, Sensing, and Automation

Logistics, Transport and Mobility

Communication and Access to

Low Code/No Code, Blockchain, Cyber Security

5

BRAND
Customer Centricity and Stakeholder Focus

Purpose and Values

Strategic Positioning

Communication strategy

Capability Building and Enablement

We help our clients upskill their teams and integrate technologies and solutions to implement new business models. We also assist in identifying, developing, and engaging new knowledge and technology providers.

Companies want to understand what's happening and take action. To meet this demand, we've created workshops specifically designed for board members, steering committee members, and executive leaders. Our consistent focus is to clarify, guide, and help decide directions and actions, addressing the following topics.

  • Raise awareness about the current technological and economic landscape we are experiencing.
  • Educate and explore the diverse technologies used across the entire value chain, from engineering and research through production, logistics, sales, and customer service.
  • Establish strategic thinking within leadership to explore new avenues for growth and value creation.

Digital Transformation – We demystify and clarify IT disruption and new data intelligence models applied to business, as well as how to implement digital transformation.

Agile Value Creation – We help companies adopt an exponential management mindset, showing them how to implement innovation and prototyping cycles while preserving and evolving their current structure, and creating value in an agile way.

The Business Of Design - We focus on designing sustainable business models for the digital economy, demonstrating how to leverage Design Thinking and Platform Business techniques to reconfigure management and operational models.

Pink in color – We show you how to incorporate digital culture and management experience by exploring the synergy of bringing together new professionals with a digital mindset and experienced executives.

Competencies – We help reconfigure team composition and management structure so that hierarchical models give way to collaborative and agile work models.

We develop alliances with experts, technologies, and companies to build solutions for our clients, complementing and adding capabilities and expertise. This approach enables the rapid implementation of execution structures by leveraging already available specialties and expertise.

We integrate partner companies in the areas of HR, Management, Technologies, Data Science, Manufacturing, Logistics, Communication, Marketing, and Channels. 

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